About Zimbrick Volkswagen

      Welcome to Zimbrick Volkswagen of Madison! It's been 51 years since John Zimbrick purchased his first franchise in Madison. Built on the foundation of customer service, the Zimbrick family has grown to 16 franchises in four cities, Madison, Sun Prairie, Middleton, and Brookfield, Wisconsin. In 1997 the oldest and only exclusive Volkswagen retailer in Wisconsin became part of the family. 

Zimbrick Volkswagen of Madison's facility was completely upgraded in 2013, centering around the creation of an inviting, friendly environment that delivers a truly exceptional Volkswagen experience. It is a place where customers come to experience new and used VW cars and our people. Come experience the future of Volkswagen sales and service. Inviting, open, approachable, and focused - these words embody both our philosophy and our heritage. Our friendly finance team can help you get an affordable car loan in Madison.

Thanks to loyal customers like yourselves, Zimbrick has also won many prestigious awards including the highest Volkswagen designated honor, The Wolfsburg Crest Award. We are very proud of this accomplishment since it indicates we are ranked #1 in Service, Sales, Parts Performance and Customer Satisfaction combined! Zimbrick is the only dealer in Wisconsin to receive this honor. We have also received many local awards including Madison's favorite car dealer by Isthmus Readers, Best Auto Dealer Grad Winner by Corporate Wisconsin and Madison Magazine's Readers Poll Best Auto Dealer.

Zimbrick has also recently earned top honors for outstanding service. Volkswagen of America, Inc. is proud to announce Zimbrick Volkswagen of Madison has achieved highest honors for outstanding performance through generationVW, Volkswagen's dealership recognition and incentive program. As part of generation VW, Zimbrick Volkswagen of Madison joins a select group of VW Dealers that surpassed challenging annual objections for productivity, customer satisfaction and training.

Zimbrick Volkswagen of Madison sets the bar for other dealerships across the nation by implementing best practices and mentoring associates to be productive, customer-focused professionals," says Bill Pulda, Dealer Performance Manager for Volkswagen of America. "This dealership is an outstanding representation of the service our customers have come to expect from Volkswagen." Our all-star Volkswagen car repair and service department can help you with any repair you need performed on your vehicle. We can also help you find any Volkswagen car part that you are searching for to help get your car back on the road in prime condition. We proudly serve the areas of Madison WI, Sun Prairie WI, Middleton WI, Fitchburg WI, Verona WI, and surrounding.

Zimbrick started from humble beginnings and built with hard work and trust. We are very proud of all our employees who deserve all the credit for our growth and reputation!  We also never forget where we came from - which is why we are pleased to be a strong supporter of community activities including: United Way, American Red Cross, and The Automotive Youth Education System, just to name a few. Thank you for visiting our website! We invite you to explore our website and let us know how Zimbrick Volkswagen of Madison can assist your vehicle, service, and purchase needs. Better yet, come visit us and experience why Zimbrick is a trusted name for over 51 years!

Why Zimbrick Volkswagen of Madison?

  • Zimbrick is a well-established dealer serving Madison and its surrounding areas since 1965. Many things have changed over the years, but our focus on you - our customers - has not.

  • Zimbrick has been awarded numerous customer accolades including:
    - Best of Madison, Madison Magazine Readers Poll's Best Auto Dealer from 2004 - 2014
    - Corporate Report Wisconsin, Readers Poll's Best Auto Dealer Grand Winner in 2005, 2006 and 2007
    - Madison's Favorite Car Dealer by Isthmus Readers for 12 years (1996-2008)
    - BRAVA's Top 5 BRAVA Favorite Place to Buy a Car in 2007 and 2008
  • Zimbrick is a Volkswagen Golden Pin recipient and part of the Wolfsburg Crest Club.
    - Recognized as part of the Wolfsburg Crest Club in 2004 and 2005. This club recognizes top dealers in Sales, Service and Parts.
    - Awarded Golden Pin for North America in 2004 for combined Sales and Customer Service. This award is presented to one dealer in America who has displayed consistent performance and has received multiple Wolfsburg Crest Awards.
  • Zimbrick believes in serving the community. The Zimbrick Dealership Group recognizes the importance of fulfilling its social responsibility through service in the community. Our business and our employees are significant financial contributors to a wide range of deserving organizations, most notably the United Way, the premiere community organization in Dane County. The efforts of the Zimbrick employees have consistently placed us in the top ten United Way corporation donors in Madison. In our effort to give back to our communities, Zimbrick employees also undertake other local causes including:
    - American Red Cross blood drives
    - Stuffed animal drive for area children in hospitals and police departments
    - Porch Light, a men's homeless shelter
    - Certified Child Car Seat installers on staff
    - Food drives for Food Pantries
    Meals on Wheels
  • The Automotive Youth Education System (AYES) and state of Wisconsin's Youth Apprenticeship programs, which allow students in high school to begin automotive careers in their local communities.

Zimbrick Volkswagen of Madison

NEW/SERVICE/PARTS: 1430 N. Stoughton Rd. \\ USED: 1707 N. Stoughton Rd.
Directions Madison, WI 53714

  • Sales: (608) 270-7799
  • Service: (608)241-5201
  • Parts: (608)241-5201


  • Monday 7:00 AM - 8:00PM
  • Tuesday 7:00 AM - 6:00 PM
  • Wednesday 7:00 AM - 6:00PM
  • Thursday 7:00 AM - 8:00PM
  • Friday 7:00 AM - 6:00 PM
  • Saturday 8:30 AM - 4:00 PM
  • Sunday Closed

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